No One Gives a F* About Your Logo
No one gives a f* about your logo. Customers want substance, meaning, and a brand they can connect with. Ditch the ego and create a brand that truly resonates with your audience and witness extraordinary outcomes unfold.
How Much Should a B2B Company Spend on Marketing? (2027 Budget Guide)
The average company spends about 7.8% of revenue on marketing. That number is mostly useless for you. Here’s how to actually set a B2B marketing budget, and where to cut first.
How to Get Your Company Recommended by ChatGPT (Your Logo Won’t Help)
Half of B2B software buyers now start their research in an AI chatbot instead of Google. Only 7% say brand recognition decides which vendors they notice. Here’s how to get into the answer.
B2B Lead Generation: Why Sales Says Your Leads Are Garbage (and How to Fix It)
Marketing says the leads are great. Sales says they’re garbage. Both are right, and it’s costing you deals. Here’s a simple fix for B2B lead generation that actually turns into pipeline.
Jaguar and Cracker Barrel Rebrand Fails: What Went Wrong (and What B2B Can Learn)
One car company launched a rebrand with no cars in it. One restaurant chain erased its own mascot. Both learned the hard way that customers don’t want to be surprised by your identity crisis.
B2B Content Marketing Examples: A Tractor Company Has Been Doing It Since 1895
Long before anyone said “content marketing,” John Deere was publishing a magazine for farmers that barely mentioned tractors. It’s still going. Here’s why that matters for your blog.
Marketing on a Small Budget: How a $4,500 Video Took On Gillette
In 2012 a startup with no brand, no ad budget and no famous logo made a cheap, funny video about razors. It brought in 12,000 orders in two days. Here’s what B2B can learn from it.
How to Write a Value Proposition: Slack’s “We Don’t Sell Saddles Here” Rule
Before Slack launched, its CEO wrote a memo telling his team they weren’t selling a chat app. They were selling horseback riding. It’s the best lesson in B2B messaging I know.
The Best B2B Video Ad Ever Made: Volvo’s Epic Split (and How to Steal the Idea)
Volvo Trucks needed to explain a steering system to fleet buyers. Instead of a spec sheet, they put Jean-Claude Van Damme between two reversing trucks. B2B doesn’t have to be boring.
Features vs. Benefits: Nobody Cares About Your Features (Here’s What They Care About)
Your feature list is not your marketing. Buyers care about three things, and none of them is your dashboard. Plus a simple 5-question customer interview you can run this week.
Should You Rebrand? Gap and Tropicana Learned the Hard Way
Thinking about a rebrand? Gap’s new logo lasted about a week. Tropicana’s new carton cost it roughly 20% of sales in under two months. Ask these four questions before you call the agency.