About

With over 25 years of experience helping a variety of companies strategize the best ways to gain market share, I’ve had my share of battles with clients as to what the most optimal direction to take is. Owners and executives far too often think they are being “customer focused” but when the first draft of the campaign hits their desk and their logo isn’t front and center, a revision is requested.

This blog is my rant, my list of examples and stories to help small to medium sized businesses get their heads out of their asses and put their egos aside. Your business isn’t about you, it’s about what your business can do for your target market. If you truly want to grow sales, stop looking in the mirror and start listening to the marketplace.