No One Gives a F* About Your Logo
No one gives a f*ck about your logo. Customers want substance, meaning, and a brand they can connect with. Ditch the ego and create a brand that truly resonates with your audience and witness extraordinary outcomes unfold.
It’s Not About You, Unless It Is
Real estate agents seem to do it best. Their face is front and center and there is just something about their hair, their makeup that automatically translates in our minds... "realtor". It's like watching a reality TV show or a soap opera, within milliseconds, you know exactly what type of show it is. So what is the problem with every owner or president of a company putting their lovely mug,...
Your Focus Group Should Not Include Your Friends
So you have a business idea, you think it's awesome, revolutionary! You've googled it and no one else has done it.. at least no one on the first page of the search results. Within months, you've spoken to a few of your closest friends, you've devised a plan and you are taking the first steps to make a monetary investment. You've got this! It's going to be a game changer for you! Amazing!!...
Sex Doesn’t Need a Logo
Sex sells. That isn't news to anyone but have you considered using it within your branding or within a campaign? No need to get gross here, the slightest innuendo or silhouette can induce the double-take to read the copy. Many companies have ventured down this route with huge revenue gains - burgers, beer and cars being the most prevalent but other industries can certainly give it a try. If your...
If Your Logo is Front and Center – Start Over
Yes, your logo is a beautiful, wonderful thing that, if you did it right, cost you some money. However, do you really think anyone cares? Especially when you are a new business with absolutely ZERO brand recognition? They don't even know you yet and you're just BAM - here's me. It's like the marketing version of eggplant emoji... settle down. Customers expect more from you. They want to know...
Do You Know Your Why?
Many motivational books talk about finding your "Why?". The thing that gets you up in the morning, what motivates you and keeps you pushing forward when times get tough. Your Why can be very powerful - many people simply want to prove someone wrong which can be one of the biggest motivators there is. "Turning others doubts into your motivation" is the very reason the employees you fire seem to...